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Three reasons why you should join the Urban Company: An Employee-first brand

Updated: Sep 2, 2020


Urban Company is a home services startup cofounded by IIT alumni based in Gurugram. The dissemination of coronavirus has triggered both global health and financial crisis as a result of layoffs and loss of revenue in the industry. Service professionals were among the largest group to be affected, given the nature of the job and demand for physical presence.

However, in a view to aligning brand, business, and behavior, and have known that their employees are the face of the company, the Urban company formulated three broad policies to enhance the employee value proposition.


1) They announced interest-free loans adding up to 30 million to its 22,000 of 30,000 most impacted employees with the flexibility to pay back once the normal work resumes.

2) A lucrative Covid-19 medical insurance of INR 25,000 coupled with income protection up to INR 14000

3) Effective communication played a pivotal role in the company’s culture, where they counseled their employees one-by-one through video conferencing, assuring them both psychological and financial support.


The startup believes that by tweaking their operating structure(strict use of PPES’, masks, gloves, and sanitizers) and the introduction of new policies, they have created value for their primary and secondary stakeholders, which consequently drives their business during the pandemic.


Read more about them here.

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