Shuttl was founded on Feb 19, 2015, by IITians Amit Singh and Deepanshu Malviya based in Haryana. It is the largest office commute service provider in India. The Shuttl app is based on office shuttle service to make commute reliable, affordable, dignified and specifically to commute safely.The startup raised a total of $35.2 M with annual revenue of estimated $1M. The startup is funded by 12 investors and 5 lead investors viz., Trifecta Capital, Alexa Fund and Amazon are a few names in the list.
Search feature- Explore different possible routes
Navigation- Discreetly monitor your travel route
Tracking- Know where your bus is
Flexibility – Cancel or reschedule at your convenience
Meal services- Availability of food
Pay per use model: pay each time you use it
Retention model: use of referral codes and credits
B2B model:For enterprises
B2C model: For individual workforce
B2B2C model:Enterprises offering service through Shuttl
Name: Shuttl – A clear emphasis of the service
Logo: Bus wearing coolers - It denotes relaxed stress-free travel
Color: Green –Environment friendly
Brand Identity: What the mind says?
Shuttle service provider
Brand Image: What the heart says?
Convenient travel with comfort
Stress free mornings
Socialize and Bond
Competitive advantage: Cost leadership and Differentiation
Competitors: ZipGo, Cityflo, and Commut
Sources of competitive advantage:
Financial and Physical resources:Ability to raise funds and procurement land and equipment
Employees: They own and train their employees in-house
Cost leadership:Economies of scale, high capacity utilization and process innovation helps them to dominate the industry as the cheapest service provider.
Differentiation: A brand becomes unique when it shifts its focus from the products/service to the customer experience while using the product/service.
1) Carbon-efficient, space-efficient and cost-effective travel for urban India.
2) Motivates more women to move into the workforce.
3) Feel home with freshly cooked food
4) Cancel and reschedule without penalty
The company should consider going public due to raising concerns over fierce competition, the ever-volatile transport costs and stringent government policies on shared economy in the country.