How Wow! Momo is surviving the pandemic?
Updated: Sep 2, 2020
The food and beverage (F&B) industry is one of the worst hit industries during the pandemic. The pandemic forced many of the restaurants to close and left others fighting for a survival. Many revamped their business model to suit online on-demand food delivery market with reduced profits margins and volumes.
Wow! Momo is one of India's fastest-growing QSR (Quick Service Restaurant) chains and one of the first biggest chains of branded momos. Constant product innovation is one of their key strategies. This time, they formed strategic alliances and partnered with ITC, Nestle, Emami, and P&G to deliver essentials to the customers. They have made a revenue of Rs.2 crore in April, which around one-ninth of their annual revenue. They are estimated to generate almost Rs.5 crores or more in June.