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Flipkart’s strategy ahead of Diwali super sale


Ahead of the Diwali festive season in India, Reliance-owned offline-to-online (O2O) omnichannel portal Fynd has confirmed an alliance with Walmart-owned e-commerce firm Flipkart. The collaboration aims to expand the omnichannel strategy of Fynd and help more brands sell on Flipkart with ease.


Fynd partners with brands and merchants to make it easy to buy their shop products within the shop through multiple online and offline platforms. Online consumers can purchase these products on the Fynd App, Fynd.com, and popular online markets such as Amazon, Myntra, Tata CLiQ, Ajio, Google, and now, Flipkart.


Fynd also encourages retailers using its in-store service, Fynd Store, to become omnichannel. Now, brand retailers can market items that are not currently available in the shop using this platform. Through the partnership, brands an introduce their online store on Flipkart quickly. There are thirty brands for now. Some of these are Globus, Red Chief, Celio, etc.


With just weeks left for Diwali, brands have started the price war for Diwali discount sale on the online platforms aggressively, as the COVID situation might impact physical retail stores.

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