• NxtGenCo

Flipkart launches 90-minute hyperlocal delivery in India

Updated: Sep 2, 2020

Flipkart has launched its hyperlocal service “Flipkart Quick’ which will deliver products from the nearest Flipkart hub within 90 minutes. It is supposed to kick off at Bangalore and then expand to other cities. Now it may happen that you order a mobile phone and you get it delivered within one-and-a-half hours. This move will bring Flipkart into direct competition with Alibaba-backed BigBasket, Naspers-backed Swiggy, Google-backed Dunzo, Amazon, and Ambani-backed JioMart, which was launched recently. The hyperlocal category is becoming the hottest sector in India, becoming more important than ever during the pandemic.

Customers will get to choose from an assortment of 2000 items, including groceries, electronic items, home accessories, stationery items, etc. They can place an order any time, but delivery will happen between 6 am to midnight at an additional delivery cost of Rs 29. The e-commerce major is trying to digitize the local kirana stores by bringing them into the online marketplace. Hyperlocal is clearly the next big thing and the battle place for e-commerce firms. Hyperlocal delivery services need a new approach to logistics optimization and supply chain improvements using technology. On-demand hyperlocal delivery is a complicated task, but let’s see how these challenges will force companies to develop stronger products and disrupt the Indian market.

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