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Flipkart into e-pharmacy space

Flipkart and e-pharmacy?

Healthcare e-commerce sector is booming worldwide with giants like Amazon and Reliance eyeing to get a piece of the cake through acquisitions. Homegrown e-commerce platform Flipkart, which expanded its e-pharmacy offerings today, is the newest to join this sprint. Flipkart was allegedly looking to collaborate with PharmEasy for this venture. PharmEasy, meanwhile, was eyeing a merger with competitor Medlife. The epharmacy market is undoubtedly one of India's profitable sectors.

A wide variety of homeopathy, allopathy, and other medical items will be sold by the Flipkart online pharmacy, starting at just INR 49. A fast search illustrates hair care products, immune boosters, emotional health, general well-being products, skincare products, and more.

Hunt for a partner

According to an Economic Times report published last month, Flipkart was looking to partner with the e-pharmacy start-up PharmEasy for this venture. Flipkart CEO Kalyan Krishnamurthy had conducted several rounds of discussions with PharmEasy 's founding team headed by Dharmil Sheth. However, Flipkart was a little skeptical about the offer, as there are no specific e-pharmaceutical guidelines in India. Before carrying out the program, the Walmart-owned e-commerce site needed to be confident of all regulatory mechanisms to prevent any dispute with conventional chemists.

Even Flipkart's competitor, Amazon, has launched the 'Amazon Pharmacy' online pharmacy operation. In Bengaluru, the online pharmacy will be piloted first and will later be extended to other locations.

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